Archive
Digital Product Management – Lean and Centralised?
Digital Product Management is a young discipline. It hardly existed only a few years ago – its functions typically falling under the remit of sales and marketing teams, project managers of course traditional product managers.
Now however it is recognised as unique and highly valued a discipline in its own right. Getting the digital product management mix right in a modern, fast moving and often highly transformative corporate environment is a regular topic of conversation with many of the organisations we engage with at Magic Milestones.
Better business the Web2.0 way
I just love “Web2.0”. It’s all about collaboration, sharing and niche expertise. It’s a world where everyone sticks to what they’re good at, helps others and just gets along great. But what, if anything, can we learn from the shiny new world of syndication, mashups and web services that will actually help us run businesses better?
Back to school with web marketing
When I was at school, one of the things I enjoyed most was showing my friends and family what I’d done. Everything from English essays to artwork and stuff I made in design & technology lessons. Likewise, when I was racing bicycles, I loved having friends and family there to see me compete and (on occasion) win.
Showing was always much better than tell. Somehow, it doesn’t feel as good to rely on words to paint the picture. I guess the old adage is true: “seeing is believing”.
Alexander Craig's blog 