Alexander Craig's blog

Digital Product Management is a young discipline.  It hardly existed only a few years ago – its functions typically falling under the remit of sales and marketing teams, project managers of course traditional product managers.

Now however it is recognised as unique and highly valued a discipline in its own right.  Getting the digital product management mix right in a modern, fast moving and often highly transformative corporate environment is a regular topic of conversation with many of the organisations we engage with at Magic Milestones.

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